波蓝品牌全案设计

 

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波蓝食品,海鲜大宗 。


“民以食为天,食以安为本”,回归海洋的味道,波蓝食品承启既往,续写壮阔的新篇章。
福建省波蓝食品有限公司,位于福建福州,公司成立于2011年,是一家集研发、生产、加工、销售等形式为一体的国家高新食品企业,始终坚持 “专精特新” 的理念,承载福建人特有的“山海精神”,11年初心不改,为生态海域行业保驾护航,是福建省农业产业化省级重点龙头企业。公司拥有海产生产基地和优质海产深加工科研技术,引进全套自动化生产设备和进口专业加工设备,具备完善的质量管理监督体系,并通过ISO22000食品安全管理体系认证,产品各项指标均达到国际标准。在这11年中,波蓝食品始终坚守 “让中国人吃上放心海鲜” 的使命,深耕海洋事业,并已获得鱼肉鱼骨分离设备专利,佛跳墙灌装设备专利,海参生产线专利等21项专利。作为 “波蓝人”,秉承“聚财兴业,修己达人”的宗旨,从生产到销售,时刻加强专业领域的提升,致力于打造一支高素养,高技能,高标准的精英团队。企业积极融入“一带一路”战略,以产业集聚为载体,形成以农业为主的一产稳固,加强制造流水线的二产主导,辅以销售服务结合的三产加快的发展格局,让产业兴旺,向数字化食品产业迈开新步伐。

 

Bolan Food and Seafood Commodities
"Food is the paramount necessity of the people and food is based on safety". Returning to the smell(taste) of the ocean, Bolan Food carries on past traditions and continuously writes a magnificent new chapter.
Fujian Bolan Food Co., Ltd. is located in Fuzhou, Fujian. The company was established in 2011, is a national high-tech food enterprise integrating R&D, production, processing and sales, always insists on the philosophy of "being specialized, fined, characterized and novel", adheres to the unique "mountain and sea spirit" of Fujian people, doesn't(haven’t)change the original aspiration for 11 years, escorts the ecological sea area industry and is a provincial key leading enterprise of agricultural industrialization in Fujian. The(our) company has seafood production base and high-quality seafood deep processing scientific research technology, introduces a full set of automatic production equipment and imported professional processing equipment, has a perfect quality management and supervision system and passes the ISO22000 food safety management system certification. Various indexes of its products meet the international standards. In the past 11 years, Bolan Food always adheres to the mission of "enabling the Chinese to eat safe seafood", vigorously develops the marine career, and has obtained 21 patents (such as patent of fish meat and fishbone separation equipment, Buddha Jumping Over the Wall filling equipment patent and patent of sea cucumber production line). "Bolan staff" adheres to the tenet of "gathering wealth for business promotion and awakening others by own moral cultivation"(“Gather wealth and prosperity, cultivate yourself and reach others”), strengthen their(our) improvement in the professional field at any time and hammers at building a high-quality, high-skilled and high-standard elite team. The enterprise actively integrates into the strategy of "The Belt and Road", uses the industrial agglomeration as the carrier, and forms the development pattern with stable primary industry (mainly agriculture) and the secondary industry (strengthening the manufacturing line), supplemented by tertiary industry subject to combination of sales service to make the industry thrive with new steps towards the digital food industry.

 

从官宣的介绍中,我们读到了波蓝目前的优势:
具备常年生产基地优势,拥有多品类多渠道新科技赛道的优势,拥有优质海产深加工具备的相关资质,科研水平及原厂地优势。

From the introduction of the official announcement, we read the current advantages of Bolan:
It has the advantage of perennial production base, the advantage of multi-category and multi-channel new technology track, the relevant qualifications for high-quality seafood deep processing, the level of scientific research and the advantage of the original factory.

 

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根据调研:
波蓝食品座拥福建沿海优质海域,有极高的科技技术开发水平,对于海产深加工领域有着绝佳的优势。旗下的鸣门卷系列产品更是占总营业额比率的百分之60以上,具备行业领军水准。
但行业终端是B端市场,到达C端用户手上已是半成品。

所以从品牌战略的角度我们建议:
继续做大做强鸣门卷系列产品,但在波蓝集团旗下的子品牌均需输出同样的品牌内容(标志/文化/色彩/符号/口号等),便于统一整个品牌的对外形象,有利于品牌资产的积累与传播!礼品及其他附属品牌同步推进,占据C端消费者心智地位。
BC端同步推进,B端以鸣门卷为中心,B端则以预制菜为重点!双箭齐发!

 


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Published on 六月 12th, 2023
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