寅存茶业 | 壬寅而立 存好白茶

项目:寅存茶业   

服务内容:品牌全案设计    

时间:2022.6



俚谚亦有之,一日计在寅

“寅存”作为品牌名,取自古代旧时计时法中凌晨三到五点这一时刻,代表着黎明、日旦,亦是夜与日的交替之际,作为一个品牌名,一个行业的新起点,亦是这个品牌诞生的时间(壬寅年),将带着对白茶的热爱与文化传承的使命不断探索前行。

"Yin Cun" as brand name, from the ancient old timer method in this moment, three and five o 'clock in the morning denier represents the dawn, day, and the alternation of night and day, as a brand name, a new starting point of the industry, also is the time for the birth of the brand (nonyl Yin years), with the love of white tea and the mission of cultural inheritance continuously explore.


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项目背景

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 --寅存白茶福鼎种植基地山头航拍--

 

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白茶,自为一种,与常茶不同。其条敷阐,其叶莹薄,林崖之间,偶然生出,虽非人力所可致。有者,不过四五家;生者,不过一二株;所造止于二三胯(銙)而已。芽英不多,尤难蒸焙,汤火一失则已变而为常品。须制造精微,运度得宜,则表里昭彻如玉之在璞,它无与伦也。浅焙亦有之,但品不及。

White tea, a kind of its own, is different from Chang Cha. Its strip compress Chan, its leaves Ying thin, between the forest cliff, occasionally born, although not manpower can be sent. Yes, but four or five; Living, but one or two plants; Made in two or three hip . Buds are not many, especially difficult to steamed baking, soup fire lost has changed and become a regular. Must be manufactured fine, transport appropriate, then the appearance of the jade in nature, it has no and LUN also. Light baking is also available, but not as good.

-宋徽宗(赵佶)《大观茶论》


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2022年,寅虎年间创立“寅存茶业”。秉持着对真年份源头好茶之愿景,顺应天时地利,天然种植,限量采摘,并坚守白茶“三性”:地域唯一性、工艺天然性、功效独特性,配以可视化的运营管理,让白茶风味真正的留存,于繁杂中知见本味。

“寅存茶业”占据地利优势,原厂地于北纬27度福鼎白茶黄金带核心产区-太姥山。唐代陆羽著的《茶经》引用隋代的《永嘉图经》:“永嘉县东三百里有白茶山”。据陈椽、张天福等茶业专家考证,白茶山就是太姥山,说明早在隋唐,白茶就已出现。



品牌定位

精制甄选好白茶

Optimized refined white tea

每一片甄选寅存白茶均采自福鼎太姥山核心茶产区,经选地/育苗/移栽/采摘/萎凋/干燥处理,经由福建农业科学院专家团队精制研发,匠造每一杯优选好白茶。



品牌信任状

福建省农业科学研究院福鼎白茶独家研制单位

白茶专家推荐,品质值得信赖

Research and Development of White Tea under the exclusive Supervision of Fujian Academy of Agricultural Sciences.White tea experts recommend that the quality is reliable.


“存”是白茶贮藏方式中的重要方式,我们为什么要凸显“存”的价值与品牌名的关联?

好的白茶贮存对品质的提升以及保健功效及价值增值都有着重要的作用。白茶在贮存过程中,茶叶中的内含物质会进行转化,使茶叶的品质得到提升。例如,白茶长时间的储藏其茶叶当中的寒性成分逐渐减少,变得温和,口感也会变得更加醇厚。经过贮存的白茶,尤其是陈年白茶,其保健功效可能会得到进一步增强。而贮存得当的老白茶,其市场价值往往比新茶更高。

 

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寅存茶业品牌形象设计

YIUNCUN TEA BRAND DESIGN

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寅存茶业产品规划/命名/包装设计

YIUNCUN TEA PRODUCTS&PACKAGE DESIGN

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包装设计

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在品牌建立的初期,我们也为寅存建立了数个子品类产品系列,用以白茶不同品类的销售。在包装设计的过程中,我们始终建议品牌应该保持统一性:符号统一性/色彩统一性/文化统一性。

包装是品牌输出的重要端口,尤其对于茶业来说,文化的植入,产品的价值,品牌的调性要有三统的实际策略。对于初创品牌而言,如果门店的货架陈列五花八门乱如商超,则会降低消费者对产品的认知,而往往成熟的品牌具备消费者认知后才开始开发子品牌或其余视觉元素的介入。但是回观货架:诸如可口可乐/百事等国际品牌,头部产品的包装则是不断的延用,这是品牌的传承与价值的递增,是企业的高瞻远瞩。


In the initial stage of brand establishment, we have also established several sub-product lines for Yincun to sell different categories of white tea. In the process of packaging design, we always suggest that brands should maintain unity: symbol unity / color unity / cultural unity.

Packaging is an important port of brand output, especially for the tea industry, there should be a three-unified practical strategy for the implantation of culture, the value of products and the tone of the brand. For start-up brands, if the shelves of stores are displayed in a variety of ways, it will reduce consumers' awareness of the product, while mature brands often have consumer awareness before they begin to develop sub-brands or other visual elements. But looking back at the shelves: for international brands such as Coca-Cola / Pepsi, packaging is constantly being used, which is the inheritance and value of the brand and the foresight of the enterprise.


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寅存茶业空间加盟店设计

YIUNCUN TEA SPACE DESIGN

白茶驿站/白茶生活馆

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空间设计

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品牌空间的布局上,我们为寅存茶业拟定了两种空间类型,适合更多元化的销售体系与终端体系结合。

白茶驿站针对更年轻化清简化的设计氛围与环境布置,整体色调轻奢简约,大面积调用寅存蓝作为终端门店的主色系,软装搭配轻简时尚,人群细分更为直观。该店适合与中小型门店(50-150㎡门店)。

白茶生活馆则居于传统门店与品牌文化馆相结合,综合品牌展示,销售,商务洽谈为一体的多元化多功能会所性质茶美学生活馆。以品牌蓝和原木色系结合,更加适合品鉴及文化展示,适合120-200平米以上门店。

Two major brand pavilion types, suitable for more diversified sales system and terminal system combination.The White Tea Station aims at a younger, clear and simplified design atmosphere and environment layout. The overall color is light and luxurious and simple. Yinchun blue is used as the main color of the terminal store in a large area, and the soft outfit is combined with light and simple fashion, which makes the crowd segmentation more intuitive. The store is suitable for small and medium-sized stores (50-150㎡ stores)

White tea life Hall is a multi-functional club property tea aesthetics life hall combining traditional stores and brand culture hall, integrating brand display, sales and business negotiation. With the combination of brand blue and log color, it is more suitable for tasting and cultural display, suitable for stores of more than 120-200 square meters.


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门店终端实景拍摄

Spatial reality

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Published on 三月 14th, 2023
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