Veuve Clicquot 凯哥香槟

品牌历史
创立于1772年的凯歌香槟 (Veuve Clicquot) ,是深受皇室贵族及名人雅士喜爱的品牌,也是世上第二大香槟制造商。其酒厂位于法国巴黎北部香槟区,是全球最古老的香槟厂之一。1805年Clicquot酿酒厂的男主人Francois Clicquot不幸去世,年仅27岁的遗孀Clicquot夫人决心继承丈夫的事业。

 

品牌发展
1814年,凯歌香槟开始销往俄罗斯,成为俄罗斯王室的钟爱,凯歌从此走出了法国;1986年,凯歌香槟酒厂加入LVMH集团;现在,凯歌香槟已行遍全球一百二十多个国家。

 

品酒
凯歌香槟无疑是世界上最美味的香槟酒之一,它的口味非常饱满,泡沫纤柔细致。随着缓缓升腾的气泡,似乎有种微酸的果香,充满活力的,却又在清新中带出一股华丽的绵密之感,那像极了一个人的品质:丰富,含蓄,生机勃勃,既天真又成熟,既机敏又坚持。

 

今天,不论在法国还是在海外,Veuve Clicquot 品牌依然承载着Clicquot夫人所珍视的价值观:大胆创新、重视品质与技术永远摆在第一位。

 

2020年,IFPD为Veuve Clicquot升级了其在中国大陆的新包装,依旧保持了原有的风格色系,更加简约的瓶身造型及外包装,强烈的品牌符号,承载着凯哥香槟一贯的贵族气质!

 

Brand history

Founded in 1772, Veuve Clicquot is a popular brand among the royal family and celebrities. It is also the second largest champagne manufacturer in the world. Located in the north of Paris, France, its winery is one of the oldest in the world. In 1805, Francois Clicquot, the male owner of the Clicquot brewery, died. Mrs. Clicquot, 27, was determined to inherit her husband's career.

 

Brand development

In 1814, Kaige began to be sold to Russia and became the favorite of Russian royal family. Since then, Kaige went out of France. In 1986, Kaige champagne factory joined LVMH group. Now, Kaige champagne has been sold in more than 120 countries around the world.

 

sample wine

The song of champagne is undoubtedly one of the most delicious champagne in the world. Its taste is very full and its foam is soft and delicate. With the slowly rising bubbles, it seems that there is a kind of slightly sour fruit aroma, full of vitality, but also in the fresh with a gorgeous and dense feeling, which is very similar to a person's quality: rich, implicit, vibrant, both naive and mature, both alert and persistent.

 

Cliquot is still the first place in France to carry the value of technology and innovation.

 

In 2020, IFPD upgraded its new packaging in Chinese mainland for Veuve Clicquot, and still maintained its original style, its more simple bottle shape and outer packaging, and its strong brand symbol, carrying the noble temperament of the Kay brother champagne.

 

 

 

 

 

 

 

 

 

 

 

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Published on 十二月 9th, 2020
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