项目：低卡博士   

服务内容：包装设计    

时间：2024.7

低卡博士鲜椒牛肉酱-微辣

低卡博士鲜椒牛肉酱-贼辣

低卡博士鲜椒牛肉酱的特色在于“辣”

分为微辣和贼辣两种口味，终究就是辣

牛肉酱包装设计的符号是其产品本身，同时我们用特殊的话术来呈现产品的超辣特性以迎合部分消费群体的喜爱。比如：没放油 没放糖 没放香精防腐剂微微微微微微辣 和 没放油 没放糖 没放香精防腐剂贼贼贼贼贼贼贼辣

而产品名即是“我觉得挺好吃的 鲜椒牛肉酱”

口语化的表述拉近了产品与消费者的亲和力。

在产品外包装的色泽上我们选择了微辣和贼辣的代表色：橙与红，热烈的氛围与简单的瓶身形成反差，达到货架的视觉冲击力。

The characteristic of low-calorie Dr. Pepper Beef Sauce is "spicy"

It is divided into two flavors: slightly spicy and spicy, which is spicy after all.

The symbol of beef sauce packaging design is the product itself, at the same time, we use special words to show the super-spicy characteristics of the product to cater to the love of some consumer groups. For example: no oil, no sugar, no flavor preservatives, slightly spicy and no oil, no sugar, no essence preservatives.

And the name of the product is "I think it's delicious fresh pepper beef sauce."

Colloquial expression shortens the affinity between products and consumers.

In the color of the outer packaging of the products, we choose the representative colors of slightly spicy and spicy: orange and red, the warm atmosphere contrasts with the simple bottle body to achieve the visual impact of the shelf.