..... 市场分析 Market analysis 随着中国经济建设的飞速发展,人民生活水平的普遍提高,汽车正以前所未有的步伐迈进普通百姓的家庭。特别是中国成功加入WTO后,汽车逐渐大幅度降价,更加刺激了我国的私家车的消费。据专家预测,未来几年,我国的汽车拥有量将以每年20%的速度递增,随之而来的巨大的汽车售后市场汽车贴膜市场在中国发展成为将成为一个庞大的黄金产业。 With the rapid development of China's economic construction, the general improvement of people's living standard, cars are at an unprecedented pace towards the common people family. Especially after China's successful entry into the WTO, the car prices gradually, more stimulation of the consumption of private cars in our country. According to experts predict that in the next few years, China's car ownership will increase at an annual rate of 20%, followed by a huge car aftermarket car sticker market development in China will be become a huge gold industry. 我国汽车贴膜市场真正形成才短短十几年时间,市场相当混乱。几个主要表现: Car sticker market in our country real formation in just ten years time, market is disordered. Several main performance: one is the supply channels, chaos often found in large Numbers of small businesses, small workshops. "Fake", is the enterprise common tactic, and this kind of "shanzhai" is the most easy to deceptive and confused the world. Second, low cost, big profits, has formed a "windfall profit chain". CheMo profits can be up to ten times or even dozens of times, so that the industry has "the money selling film than selling cars".Market analys]is 汽车玻璃贴膜7大好处 Auto glass sticker 7 big benefits 1, insulation prevent bask in. Sticker can be a very good block infrared generated a lot of heat. 2, ultraviolet (uv) light. Ultraviolet (uv) the medium wave and long wave can penetrate thick glass, heat insulation membrane can cut off most of the ultraviolet ray. Prevent the skin from damage, can also reduce car interior trim aging. 3, safety and explosion-proof. Film base for polyester film, there are very resistant to tearing breakdown prevention function, combined with rubber membrane, then the strength of glass can prevent the accident broken glass on the damage caused by personnel. 4, build illicit close space. Choose suitable varieties, after the film, usually can't see the car, on the outside and inside to see outside, privacy and security. 5, to reduce the air conditioning load, fuel efficiency. As heat insulation membrane air conditioning refrigeration capacity loss can make up for, can instantly reduce the temperature inside the car, to a certain degree of oil saving. 6, beautiful increase. According to individual be fond of, through the sticker can be personalized and beautiful car. 7, prevent glare. Because to reduce glare factor caused by the unexpected happens.Seven big benefits of auto glass sticker 从混乱的市场中突显而出 Highlights from the chaos of the market Although today's automotive film market is relatively chaotic, in this era when automobiles are gradually becoming the means of transportation for human beings, the prospects of the automotive film market are indeed unlimited, especially the development of automotive explosion-proof film is even more unlimited, the safety of life is the first article protected by law and regulations, and the safety of life is the most important right of every person. Due to the exploding and breaking of the car glass, the safety of life is threatened from time to time, more "flying birds smashed high-speed railway glass, passengers were forced to transfer to the train, " and so on. In this era of automobile accidents, automotive film can effectively reduce the frequency of accidents, and with the improvement of the social system, automotive film market will be more and more into the right track, play its greatest value. 品牌定位及广告语 车膜全球定制服务中心 Great brands have the power to do great things. Film, the interpretation of a nearly extraordinary temperament, such temperament will be beyond the existence of the brand of spiritual beliefs. The membrane is a symbol of extraordinary status, endless,Service-oriented. 广告语 Slogan Good car membrane, line world, is also a corporate goal and corporate height. Pi is a wireless non-circular decimal, as a brand name and brand symbol, but also the enterprise to the car membrane industry, constantly improve product quality of a pursuit and goal.Committed to providing car owners with more high-quality and comprehensive services.
一是进货渠道混乱,滥竽充数的小企业、小作坊大量存在。 “傍名牌”,是这些企业常用伎俩,而这种“山寨”也最容易惑人惑世。
二是成本低、利润大,形成了一条“暴利链”。车膜利润可达十倍甚至数十倍,以至于业内有“卖膜比卖车赚钱”的说法。
1、隔热防晒。贴膜能很好的阻隔红外线产生的大量热量。
2、隔紫外线。紫外线中的中波、长波能穿透很厚的玻璃,贴上隔热膜能隔断大部分紫外线。防止皮肤受伤害,也能减轻汽车内饰老化。
3、安全与防爆。膜的基层为聚酯膜,有非常耐撕拉防击穿的功能,加上膜的胶层,贴膜后玻璃强度能防止玻璃意外破碎对司乘人员造成的伤害。
4、营造私密空间。选择合适的品种,贴膜后,通常在车外看不清车内,而在车内可以看清车外,保留隐私和安全。
5、降低空调负荷,省油。贴上隔热膜空调制冷能力损失可以得到弥补,能瞬间减低车内温度,到达一定程度的节省油耗。
6、增加美观。根据个人喜好,通过贴膜能个性化美观爱车。
7、防眩光。降低因为眩光因素造成的意外情况。
虽然如今汽车贴膜市场当相对混乱,但在这个汽车逐步成为人类代步交通工具的时代下,汽车贴膜市场的前景确是不可限制的,尤其汽车防爆膜的发展更是不可限量,人生安全是法律条例所保护的第一条款,而且人生安全是每个最重视的权利,由于汽车玻璃爆炸、破碎而是人生安全受到威胁的实例时有发生,更有“空中飞鸟撞碎高铁玻璃,乘客被迫转乘列车”事件等等。在这个汽车事故横飞的时代,汽车贴膜能够有效的降低事故的发生频率,况且随着社会体系的完善,汽车贴膜市场一定会越来越步入正轨,发挥其最大的价值。
Brand positioning & Slogan
Global customization and service center for automotive membranes
伟大的品牌,总有成就不凡的力量。
膜π,诠释出的是一种近乎不凡的气质,这样的气质又会成为超越品牌而存在的精神信仰。膜π是不凡身份的象征,π无止境,服务至上。
膜行天下,π无止境
好车膜,行天下,也是一种企业目标和企业高度。圆周率π是一个无线不循环小数,作为品牌命名和品牌符号,也是企业对车膜这个行业不断探索,不断提高产品品质的一个追求和目标,致力于为车主提供更加优质、全面的服务。
品牌简介&故事
BRAND INTRODUCTION & Story
膜π,为你诠释贴膜艺术。
2021年,膜π品牌成立于福建福州,秉承“车膜全球定制服务中心”的理念,扎根中国,服务全球,致力于以一丝不苟的服务态度以及细致入微的服务项目打动客户,令其有宾至如归之感。
“科技、担当、探索、守护、坚持”科技赋予了膜π车膜守护的属性,膜π,一切皆有可能。每一辆车都有选择一种有担当的生活态度。膜π让每一位车主都能带上这种能量去热爱,去守护,去坚持,一种无线不循环的精神去深入,通过良好的服务体验感带领客户达到最生活品质至高点。
膜π, 漆面保护膜,拥有一套完善的综合服务体系,志在为广大客户提供全面的玻璃贴膜解决方案,守护你一路的不凡与美好,膜行天下,π无止境,让贴膜改变生活,一种“膜π”新风尚。
Film π, for you to interpret the art of film.
In 2021, membrane π brand was founded in Fuzhou, Fujian Province, adhering to the concept of "automotive film global customized service center", rooted in China, serving the world, is committed to the meticulous service attitude and meticulous service projects to impress customers, make them feel at home.
"Science and technology, responsibility, exploration, protection, adhere to" science and technology endowing membrane π car membrane guardian properties, membrane π, everything is possible. Each car has a choice of a responsible attitude to life. Membrane PI allows every car owner to take this kind of energy to love, to protect, to adhere to, a wireless spirit to go deep, through a good sense of service experience to lead customers to the highest quality of life.
Film PI, paint protective film, has a set of comprehensive service system, is committed to providing comprehensive glass film solutions for our customers, guard your way extraordinary and beautiful, film line the world, π endless, let film change life, a "film PI" new fashion.
品牌六大卖点
高安全,膜贴膜柔韧厚实,具有弹性,保户汽车玻璃被以外击中时不被穿透。即使玻璃以外磨碎,也能将玻璃牢牢粘附在车上,防止碎玻璃造成二次伤害。
高隔热,选用光学级基材,利用优良的热源反射技术,将太阳光中携带热量的红外线反射到车外,从而有效阻隔太阳能,同时降低车内温度。
防眩光,眩光影响驾驶视线,危害行车安全。膜π贴膜能有效过滤强光眩光,行车无需佩戴墨镜,轻松驾驶,安全双倍。
高环保,高等贵金属原料,太阳暴晒也不会释放甲醛,苯等毒气,不含染色成份,低碳环保,绿色健康。
高清晰,美观,超高清晰度保障视线无障碍,即使雨夜行车,倒车,掉头均有良好视线,淡淡的金属光泽提高质感,让车身更加灵动。
高品质服务,一站式贴膜,一对一服务,一心贴好膜,标准,不仅是对自身的革新,更是膜π对贴膜行业的推动。
形成“要贴膜,找膜π”的终端心智消费导向, 终将膜π贴膜打造成为消费者认知的至优品牌。
膜π,从领跑到权威
Six selling points of the brand:
High safety, the film is flexible and thick, elastic, protect the car glass is not penetrated when hit outside. Even if the glass is ground outside, the glass can be firmly adhered to the car, to prevent secondary damage caused by broken glass.
High heat insulation, optical substrate selection, the use of excellent heat source reflection technology, will carry heat in the sunlight infrared reflection to the car, so as to effectively block solar energy, while reducing the temperature inside the car.
Anti-glare, glare affects driving sight and endangers driving safety. Film π film can effectively filter glare, driving without sunglasses, easy to drive, double safety.
High environmental protection, high precious metal raw materials, sun exposure will not release formaldehyde, benzene and other toxic gases, does not contain dyeing ingredients, low carbon environmental protection, green health.
High definition, beautiful, ultra high definition to ensure visual barrier-free, even rainy night driving, reversing, turning have a good line of sight, light metal luster to improve the texture, so that the body more flexible.
High-quality service, one-stop film, one to one service, one heart paste good film, standard, is not only the innovation of their own, but also the promotion of film π film industry.
The formation of "to paste film, find the film π" terminal mental consumption orientation, ultimately film π film to create a consumer awareness of the best brand.
Membrane PI, from leader to authority