客户：康泰体检中心
项目：品牌VIS
时间：2014.5
项目背景:福建康泰体检中心（康泰医学检查诊断机构）创立于2001年，是最早进入福建发展专业连锁体检机构，是按日本医学健康体检标准建设，为客户提供的检查项目都是依据世界卫生组织健康体检五项原则规划设计的。规模康泰体检是省内最具规模的体检连锁企业，目前在福建省内拥有5家子公司（含筹建中），子公司涉及地区有福州、福清、长乐、宁德等地区。近十年，康泰体检有1000余家企事业单位体检客户，数百万体检人次。在福建省内，年体检人次、市场占有率都居同行业前列。做为一家已经经营数年的高资质认证体检中心，IFPD潘艺夫设计此次针对康泰品牌升级进行了质的提升，整体色系采用平和感强烈的蓝绿色系，体现康复医疗检测中心的品牌色系，创意上采用了四合一的创意角度-四叶草、绿十字、拼音K、T的打头字母缩写作为创意主打。四叶草（四叶草,在西方认为能找到四叶草是幸运的表现，在日本则认为会得到幸福，所以又称幸运草。四叶草会被赋予这些意义是因为非常其珍罕性。代表着健康和泰的象征。）绿十字，代表行业的医疗检测太特性，采用抽象化表示出亲和力与健康平和感，而非传统体检中心较为刻板冰冷之形象。同时标志形象采用了K与T的有力结合，为该品牌中文拼音打头字母缩写。整体设计符合当代医疗科技品牌传播与延展消费认知度。

Customer: Kangtai Medical Center（KTHC）
Project: brand VIS
Time: 2014.5
Project background: as a has been in business for several years of high qualification examination center, to shape the brand really Kangtai upgrading of quality improvement, the overall color with a flat and a strong sense of blue and green lines, reflect the rehabilitation medical examination center brand color, creativity by four in one's ideas angle - clover, green cross, K, T pinyin letter abbreviation as creative title. Clover (clover, clover can be found in the West that is lucky, in Japan that will get happiness, so called lucky grass. You will be given the significance was the Zhenhan sex. Represents a symbol of health and.) Green Cross, medical testing on behalf of the industry's characteristics, showing affinity and health security and a sense of the abstract, rather than the traditional examination center more rigid cold image. At the same time the iconic image of the powerful combination of K and T, the brand Chinese Pinyin initials abbreviations. Overall design of the modern medical science and technology brands and extension of consumer awareness.

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