项目：品牌设计
时间：2014.8
品牌释义：福州万象生活城占据福州市中心万宝商圈，是一座汇集商场，餐饮，娱乐为一体的高端综合体，万象生活城力推“一站式”消费和“体验式”购物，包罗万象，应有尽有，为消费者带来全新的消费概念和生活体验。此次的品牌形象设计从右往左看是一欢快奔跑的人形,象征愉悦的购物体验，从左往右看则好似一个满载而归信心满满的形象，象征奔跑不息也象征着自信与阳光，色调方面结合具备现代时尚动感的色泽象征着综合体文化理念：阳光，空气，新生活。奔跑的人形同时是“万”字的造型，与品牌名称相呼应，人形踏着初生的地平线的曙光向前奔跑，寓意企业兴兴向荣，勇往直前，万象更新。标识整体稳重大气，呈三角状，代表根基稳健。中英文与广告语的结合稳重，整体适合品牌的无限衍生与拓展。

Customer: Vientiane city life
Project: brand design
Time: 2014.8
Brand background: Fuzhou Vientiane city life occupy downtown Fuzhou Wanbao District, is a collection of shopping, dining, entertainment as one of the high-end complex, Vientiane city life force to push the "one-stop" and "experiential" shopping, cover and contain everything, have everything that one expects to find, for consumers to new consumer concept and life experience. The design of the brand image from right to left is a lively running figure, symbol of pleasant shopping experience, look like a return fully loaded with confidence image from left to right, a symbol of running information but also a symbol of confidence and sunshine, combined with modern fashion color dynamic color symbolizes the complex cultural ideas: Sunshine, air, new life. At the same time is running a "million" character modeling, echoes with the brand name, with the dawn of human primary running forward, the implication enterprise is thriving, march forward courageously, let us also start anew. Identifies the overall stable atmosphere, a triangular shape, represents a solid foundation. With the steady English and advertisements, and expand the overall brand for the infinite derivative.

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