喜报 | REDDOT 2024 WINNER

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Red Dot Award: Brands & Communication 2024

沙畹茶业-沙煌 东方丝路敦煌飞天系列

荣获2024年德国红点视觉传达设计奖

Chavannes-Shahuang 

Oriental Silk Road Dunhuang Flying Apsaras Series

Won the German Red Dot Visual Communication Design Award 2024


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Red Dot Award: Brands & Communication 2024

沙畹茶业-沙煌 东方丝路敦煌飞天系列是沙畹茶业丝绸之路系列八大系列中的其中一个系列,丝绸之路分为海上与陆上丝绸之路,我们为该品牌设立了前期的8大丝路面具系列,而“沙煌”正是古代丝绸之路出关的敦煌站,我们为品牌赋予了帝王紫的品牌色系,同时提炼丝绸之路每一个重要关口的地域文化特色面具,为产品赋予了神秘及浓厚的地域文化特色,同时结合中国的茶饮文化,为沙畹品牌缔造了全新的品牌风貌。

Chavannes-Shahuang Oriental Silk Road Dunhuang Feitian Series is one of the eight series of Chavannes Silk Road Series. The Silk Road is divided into sea and land . We have set up eight previous Silk Road mask series for this brand. "Shahuang" is the Dunhuang station where the ancient Silk Road passes, and we give the brand the brand color of Imperial Purple. At the same time, the mask of regional cultural characteristics of each important pass of the Silk Road is refined, which endows the products with mysterious and strong regional cultural characteristics. at the same time, combined with Chinese tea culture, it creates a brand-new style for Chavannes.


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Published on 十一月 11th, 2024
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